Unpopular opinion · 30-minute training
And the marketing person you hired to "fix it" is probably making it worse. This training names the incentives quietly working against you in your own account — and shows you what to do instead.
Save my seat30 minutes. Free. For licensed professionals only.
The hard part
Your Google rep's bonus is calculated on what you spend, not what you make. So they'll happily click "apply all recommendations" and switch on Performance Max and add Display and broaden every match type — because each one moves your spend up.
The agency you hired charges you a percentage of that spend. The bigger the budget they manage, the bigger their fee. Optimising it down? Not really their incentive either.
The AI tool you trialled was trained on the 99% of internet content written by people who never built a profitable Google Ads account.
Nobody in your account, except you, is paid to make it work for you.
Including the box they tick on day one that quietly grants them permission to keep changing your account behind your back.
We'll name them, show you why they fail in this specific industry, and walk you through the counter-position.
Two to ten of your local competitors are already getting it right. The exact system they're using is published. We'll show you where.
Hosted by
19 years managing Google Ads. The first person to launch Google Ads training in Europe — back when it was still AdWords. Five-times best-selling author.
Most of our clients came to us after Google's "free help" or an agency had already cost them a year of wasted spend. I'm not interested in being polite about that any more.
Last bit
30 minutes. Free. No follow-up unless you ask.